Stronger companies. Sharper leaders.

People strategy for PE-backed, multi-site companies, and 1:1 coaching for the executives running them.

I’ve led HR through 26+ acquisitions and a $300M to $1.4B scale-up that ended in a sale to Sysco. Whether you’re scaling a company or stepping into a bigger seat, I’ll help you get the people side right.

26+ acquisitions integrated · $300M to $1.4B scale · 18+ years in field-heavy operations · SHRM-SCP

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ABOUT ME

I’m Joanna Zasadny. I’ve spent nearly 20 years running HR in businesses where the work happens in the field, not at headquarters: foodservice distribution, tire and auto service, food manufacturing, and hearing aid manufacturing.

At Greco and Sons, I built the M&A integration playbook and ran it through 26+ acquisitions as the company scaled from $300M to $1.4B and was acquired by Sysco.

I treat HR as a business lever, measured in EBITDA, productivity, and retention. No soft HR. No theory.

SHRM-SCP · Denver, CO · LinkedIn

How I help

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    Fractional CHRO

    For the company that needs senior HR leadership now.

    Senior HR leadership for PE-backed and growth-stage companies, without a full-time hire. I set the people strategy, fix what’s slowing the field down, and build the HR team and systems to scale.

    How it works: monthly retainer, typically 2 to 4 days a month.

    What I help with:

    People strategy tied to EBITDA, productivity, and retention

    Leadership development and bench strength for field-led organizations

    Performance management and accountability systems that actually work

    Total rewards, compensation, and workforce planning

    HR function buildouts and team development

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    M&A People Integration

    For the deal that has to land cleanly.

    Strategic HR support before, during, and after the close. From diligence and workforce assessment to integration, culture, and synergy realization. Day 1 to Day 100.

    How it works: fixed-scope integration sprint or deal-by-deal support.

    What that includes:

    HR due diligence and workforce risk assessment

    Integration planning and execution playbook

    Leadership and org structure decisions

    Compensation, benefits, and policy alignment

    Communications strategy for affected workforces

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    Executive Coaching

    For the leader stepping into a bigger seat.

    One-on-one coaching for HR and operations leaders who want to lead with more clarity, manage up to the CEO and sponsors, and grow into their next role with confidence.

    What that looks like:

    Strategic thought partnership for your toughest decisions

    Real-time coaching through change, transitions, and high-stakes moments

    Frameworks for leading teams, managing up, and building executive presence

    Accountability and a sounding board outside your organization

Book a free 30-minute call

Let’s get to work.

Tell me what’s going on. If I’m not the right fit, I’ll tell you who is.

Who I work with

PE-backed and growth-stage companies with distributed teams: distribution, multi-site retail and service, manufacturing. Usually you just closed a deal and need the integration to land, you’re growing faster than your HR function can keep up, or you’re preparing for an exit and your people story needs to hold up in diligence.

How it works

1. Free 30-minute call. We talk through what’s going on and whether I can help.

2. Diagnostic. I look at the org, the numbers, and the field, and tell you what to fix first.

3. Engagement. A fractional retainer or a fixed-scope integration sprint.

Book a free 30-minute call